James Testa - Founder and CEO
In the summer of 2015 I, James Testa, was severely injured in a hit and run motorcycle accident. My injuries ranged from broken bones, road rash, a concussion, and more. I had a long recovery process ahead of me before I was able to get back to 100%. This experience ultimately led me to become more conscious and aware of proper nutrition and sparked my passion for fitness.
Furthermore, a major factor of recovering was making sure that I drastically increased my protein intake and I spent hours on end researching how to do so, but was at a loss. I quickly realized that there were not many options to do so besides basic whey protein shakes. However, that’s not all I wanted; I wanted something that was going to give me the protein I needed in addition to an energy boost before the gym. For that, I ended up taking two supplements; a pre-workout (which is unhealthy) and whey protein.
I started to realize that I was being counter intuitive! Majority, even close to all, supplements on the market have added/artificial ingredients and harmful fillers that are completely unnecessary! My goal was to get healthy and fit again, not to harm my health!
This is when I found a solution for all-in-one protein coffee. I was so excited, that I searched and ordered one off Amazon IMMEDIATELY. After it arrived, I excitingly made my first drink, but was very unsatisfied. I was not able to mix it with warm or hot water and it didn’t taste like real coffee!
After this experience I concluded that it just wasn’t fair - there had to be other people with the same wants as myself, but no one is getting the job done! So I rolled up my sleeves and decided to fill the gap. Within a couple months, I launched a Kickstarter (see video below) campaign to raise the funds for the first production run and the rest is history! This is the story of how WarmUp came to life!
James Testa is raising funds for WarmUp: A High-Protein Coffee on Kickstarter! WarmUp is an all-natural, gluten-free, and high-protein coffee that can be served hot or iced!